HERVÉ LÉGER HAS BEEN SYNONYMOUS WITH
GLAMOUR AND SENSUALITY SINCE
ITS INCEPTION IN 1985
Relaunched by Max and Lubov Azria in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving with the Azrias’ distinct vision. The signature bandage dress sculpts the body and perfectly accentuates the curves of the female form. Sensuous, exclusive and unforgettable, Hervé Léger by Max Azria embodies empowered femininity to pay tribute to modern glamour.
Hervé Léger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Hervé Léger by Max Azria look is designed with the iconic “bandage dress” in mind, seamlessly sculpting the female silhouette with signature bandage construction. Paying tribute to modern femininity while maintaining the house’s heritage, Hervé Léger by Max Azria makes an unforgettable statement. BCBGMAXAZRIAGROUP acquired Hervé Léger in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007, Max and Lubov Azria relaunched the Hervé Léger label with designs that were quickly embraced by today’s most renowned style-setters, including Kate Hudson, Diane Kruger, Beyoncé Knowles, Rachel Bilson and Victoria Beckham.
Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Hervé Léger by Max Azria has received critical praise and has been featured in top fashion publications worldwide. In recognition of the successful relaunch of the Hervé Léger brand, Max Azria was presented with the 2008 Fashion Excellence Award at the 33rd Annual Dallas Fashion Awards. Continuing to expand its global retail and wholesale network without sacrificing the integrity and exclusivity of the collection, Hervé Léger by Max Azria is now available at namesake boutiques in London, Paris, Geneva, New York, Beverly Hills, San Francisco, West Palm Beach, Las Vegas, Aventura, Somerset Collection, South Coast Plaza, Singapore, Taiwan, Dubai and Beirut, and on Melrose Avenue in West Hollywood. In addition to its strong retail presence, Hervé Léger by Max Azria is available at some of the most renowned department and specialty stores worldwide, including Neiman Marcus, Sakes Fifth Avenue, Nordstrom, Holt Renfrew, Harrods, Selfridges, Printemps and Net-A-Porter.